We worked with marketing guru, Theresa Cennicola, to develop a digital solution for Sentara’s Annual Report. Sentara’s Nursing team initially requested a traditional, printed annual report so we designed a clean, square printed booklet. But in an effort to move toward more digital solutions, we also created a WordPress website for the report and a thumb drive?complete with custom packaging. The thumb drive?contained a pdf of the report and an automatic link to the live website (www.sentaranursingreport.com).
The WordPress website will serve as a template for future Annual Reports – photos, text and charts can be easily replaced. The ultimate goal is to eliminate or reduce the number of printed copies produced and create an easier way to share and distribute information between colleagues and hospitals.