If you are as interested in keeping Virginia green as we are here at Red Orange Design, then you will absolutely love our client, Logan Aggregate Recycling. (And even if you aren?t, you?ll still love them.)
We recently spoke to Michelle Logan, co-owner, about their newest venture.
Q. Michelle, tell us a little about Logan Aggregate Recycling.
A. Logan Aggregate Recycling is an on-site recycler of aggregate waste: concrete, asphalt and rock.? Crushed stone is the main ingredient to make concrete, used in new buildings and asphalt, used in new roads.? Because natural stone is a limited resources it is cost effective for builders to use recycled material.? This is where we enter the picture.?
Logan Aggregate Recycling will go to a construction site and crush material that is no longer needed and form a reusable material that can be used on the same job site to either build new buildings or roads.? Our customers are concrete plants, dump sites, and contractors.
Q. Tell us about working with Susie at Red Orange Design.
A. Susie is wonderful.? She designed all of our print marketing material: business cards, brochures, and flyers.? She is able to creatively match each piece so that the client gets one message from our company.?
She matched the copy to various pictures and textures to send a layered message to our clients.? The client is able to read the material and know what we do as well as see rock textures and the color green.? Most importantly, Susie was able to print all of her designs on 100% recycled paper so our clients clearly understand our mission.
Q. How did you get started in recycling?
A. My husband, Joe has sold construction equipment to contractors in Virginia for 8 years.? Over the past year, he noticed an increase in demand for recycled material as well as a government push to reduce construction waste.? I agree that the future of business will have to make our environment a priority so we jumped into the business.
Michelle is also the owner of Richmond Balance, a full-service gym in Shockhoe Bottom near Church Hill.
Q. Tell us about Richmond Balance ? how did that company come about?
A. After graduate school, I decided that I really would only be happy running my own company.? It sounds silly but there aren?t many times in your life when you can take huge risks.? This seemed to be a good time.? I didn?t have a job because I was finishing school and I got married a few weeks after graduation.? I wanted to start a business that I could continue after having children.? My true passion is exercise.? So I started a company that I could feel good about.? I help people live healthier and I am able to be with my children all day.? It is a perfect combination.
Q. What is your favorite part of the day?
A. My favorite part of the day is bringing my children to the gym.? We go everyday and I am very grateful to be able to have them with me.? My two year old already knows how to run on the treadmill.? She talks about the staff and our members like they are part of the family.? It is very rewarding.
Q. Who gives you the best advice about your work?
A. My husband, Joe has always been the best sounding board for me.? We look at things differently.? That helps to understand different situations better.? Also, sometimes it is good to take advice from someone on the outside. It is easy to not see as clearly when you are working on something day to day.
Q. What accomplishment are you most proud of?
A. ?that is difficult for me. My husband and family definitely, but I will assume they are not accomplishments more like a work in progress. Opening Richmond Balance is what I am most proud of.? It is a learning experience to start any business from the ground up and together with my staff we have survived and doing well.
Q. What part of your job would you gladly give up?
A. I might be the only person that can honestly say that I wouldn?t give any part of my job up.? Sometimes emails don?t get returned immediately and sometimes I?m at the gym at midnight but balancing children and a wonderful job couldn?t be more fun for me. Flexibility is fantastic.
Q. What would we be surprised to learn about you?
A. You would be surprised that I have a weakness for tabloids.? One of the perks of owning a gym is that I get to read People magazine anytime I want!