Jeff Street is an international finance expert and business coach to so many people all across the globe (including us!). He was in need of a brand to give his umbrella of businesses an identity. ?We designed 2 logo variations. The first integrated a street graphic within the typography of his name; the other displayed 5 arrows (he has 5 focus areas) and the word “destiny” (a topic that is integrated in all his ventures). Each of these variations work well aligned next to each other as well as when they are used separate from each other, giving the client much needed flexibility.
We also designed a 1-page biography which the client can print on-demand or email as a pdf for speaking engagement opportunities and other PR purposes. Business cards were also designed to complete his branding package.