Our objective with this project was to create a graphic or illustration that brought new technology into traditional heart profiling and EKG readings. We had to visually communicate a personified heart taking steps with Sentara to become more healthy without being too “clip-arty” or cartoony. Their old illustration did not include any imagery reflecting new technology (like the use of online heart profiling tools) and it lacked professional design style – so we brought in an iPad and modernized the illustration technique and style.
OLD ILLUSTRATION WE REVAMPED:
We used original artwork throughout much of the “heart healthy” campaign collateral, including Facebook timeline graphics and printed information hand-out cards.